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Rating:Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their operations. Business marketing is also known as industrial marketing or business-to-business marketing.
read moreThe Business Marketing Association is a professional association for business-to-business marketing professionals. It began in 1922 as the National Industrial Advertising Association. BMA now has more than 2,200 members in 22 chapters in the US.
read moreScience-to-business marketing entails the marketing of research conducted at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularise marketing specialisations, including and. Science-to-Business Marketing aims at the use of marketing principles for the area of science, supporting the successful commercialisation of research competencies, capacities and results from a research institution to its research customers. ref name="science marketing"/ The objective thereby is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities and research institutions to market their research more effectively.
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